Barbara's Bakery Families Gone Wild

The ‘Families Gone Wild’ ad campaigns and websites promoted several outdoor activity-related sweepstakes for families with children. Each giveaway was associated with a unique Barbara’s Bakery cereal brand. Although these brands had distinct visual styles, market segments, and overall branding, the sweepstakes ad campaigns and websites were visually connected. My involvement in this project encompassed various aspects, including art direction, designing digital and print ad campaigns, web design, and logo design. Additionally, I produced all the illustrations.